Progresif Sdn Bhd is set to welcome visitors to “The Progresif Life”, a vibrant and interactive experience at the 33rd Consumer Fair Trade & Expo, taking place from 24 to 28 June 2026 at the International Convention Centre (ICC), Berakas.
Inspired by the warmth and familiarity of a traditional Bruneian kopitiam, The Progresif Life reimagines the Consumer Fair experience by bringing together technology, rewards, commerce, and community under one roof. Designed to be engaging and accessible, the concept showcases how digital solutions can support everyday life in practical and meaningful ways.
This year's participation marks a departure from previous Consumer Fair appearances, with a stronger focus on creating an interactive experience that allows visitors to explore Progresif's digital offerings firsthand. Through self-service touchpoints, live demonstrations, and hands-on activities, visitors can discover how digital services can simplify everyday tasks while unlocking greater convenience and value.
Visitors can also look forward to a range of exclusive promotions and rewards. Selected mobile and home WiFi plans will be available with added incentives, including Lifestyle Vouchers and Ding! Cash rewards. Customers looking to upgrade their devices can also take advantage of special bundle promotions offering discounts of up to $300 on selected devices and plans throughout the fair. Another key highlight is the opportunity for visitors to activate their Ding! Wallet and receive $3 Ding! Cash, allowing them to experience the convenience of digital payments firsthand.
At the heart of the experience is the Ding! Store, featuring 12 participating merchants offering a variety of products available for purchase using Ding!. Customers who shop at participating merchants at Consumer Fair can also earn 20 Royal Skies miles for every $20 spent, showcasing how everyday spending can be made even more rewarding.
The fair will also feature a physical showcase of the Lifestyle section within the CARE+ app, helping visitors discover exclusive vouchers, offers, and benefits available through Progresif's digital services.
Speaking on the company's participation, Progresif Chief Revenue Officer, Johan bin Dato Dr Hj Johar, said:
"There's a reason we built our booth around a kopitiam. The kopitiam is where Bruneians have always come together to talk, to catch up, to feel at home. That's exactly how we want technology to feel: familiar, welcoming, and part of everyday life, not something to be intimidated by. At Consumer Fair we're not just showing what Progresif can do; we're inviting people to sit down, have a kopi, and discover how connectivity digital payments and services can make daily life easier and more rewarding. The Progresif Life is about helping every individual, family, and business in Brunei feel confident and at home in a digital future”.
To complement the experience, visitors can enjoy complimentary ‘kopi’ and buns at the booth's kopitiam-inspired seating area, creating a welcoming space for conversation, exploration, and community engagement throughout the five-day event.
For the latest updates, activities, and exclusive fair highlights, follow @thatsprogresif and @paywithding on social media.
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